The main reason for the Edge Pro's popularity is its ease of maintenance even in regions with higher water hardness. A semi-automatic washing machine like Edge Pro caters to a wide range of customers who belong to the different socio-economic background. The challenge here was to add value to the machine and fulfilling the aspirations of users at an affordable cost.
The extensive research was followed by an exhaustive analysis to create a comprehensive design brief and brainstorming for ideas and solutions.
The TPAs addressed the solved all the product interaction and interface issues of the users. The selected TPAs that were implemented later became the list of features for marketing the product.