Next Level of Washing

The main reason for the Edge Pro's popularity is its ease of maintenance even in regions with higher water hardness. A semi-automatic washing machine like Edge Pro caters to a wide range of customers who belong to the different socio-economic background. The challenge here was to add value to the machine and fulfilling the aspirations of users at an affordable cost.

The extensive research was followed by an exhaustive analysis to create a comprehensive design brief and brainstorming for ideas and solutions. 

The TPAs addressed the solved all the product interaction and interface issues of the users. The selected TPAs that were implemented later became the list of features for marketing the product.

Design for manufacturing & assembly:

While adding strength to the structure our engineers took care that the different complexly shaped plastic components matched seamlessly while fitting into each other. This was important for achieving a premium outlook in the final product as proposed.

Another important thing in the engineering phase was the assembly of the machine. A complete task analysis of the assembly process was picturized to simplify them and make them more efficient. During this process a special attention for ease the access for after-sales servicing. The Edge Pro SAWM design allowed a hassle-free servicing experience for a technician.